PF - Chapter 5 - Consumer Awareness

Front

An example of discretionary spending is ___

Back

Nonessential goods and services

Front

Why do stores like scan and go options, apps, and one-click purchases?

Back

It makes paying easier and faster, so customers are more likely to overspend.

Front

As an effective marketing strategy, companies pay a lot to...

Back

have their products strategically placed in a store

Front

When someone steals and uses your debit card info, that's called...

Back

fraud

Front

What does it mean to develop power over purchase?

Back

you are able to slow down and think through your motives before buying

Front

To think big picture, you need to understand that the best way to have more money is to have contentment

Back

the best way to have more money is to have contentment

Front

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchasing

Back

true

Front

Americans spend over $2100 a year on ...

Back

impulse purchases

Front

what is the digital marketing strategy that tracks users across the web?

Back

retargeting

Front

Before you insert your debit card at the gas pump, you should always..

Back

check out the card reader to see if it looks different, loose, or warn.