Ethos, Logos, & Pathos

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority, often using experts or celebrities to persuade an audience.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos in a sentence.

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"As a doctor with over 20 years of experience, I recommend this treatment for your condition."

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Example of Logos in a sentence.

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"Studies show that 90% of people who exercise regularly have better health outcomes."

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Example of Pathos in a sentence.

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"Imagine the joy on your child's face when they receive the gift they’ve always wanted."

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How does Ethos enhance persuasion?

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Ethos enhances persuasion by establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Logos enhance persuasion?

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Logos enhances persuasion by providing logical reasoning and evidence, making the argument more convincing.

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How does Pathos enhance persuasion?

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Pathos enhances persuasion by connecting with the audience's emotions, making them more receptive to the message.

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Identify the rhetorical appeal: "You should trust me; I have a degree in psychology."

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Ethos.