Advertising and Marketing Flashcard

Front

What is the activity of promoting products or services to consumers through various media called?

Back

Advertising

Front

Which term describes a method or way of doing something, often requiring skill and practice?

Back

Technique

Front

What is the act of convincing someone to do or believe something, often used in advertising to influence consumer behavior?

Back

Persuasion

Front

What is the information or concept that advertisers want to communicate to the audience through their advertisements?

Back

Message

Front

What is the specific group of consumers at which a company aims its products and marketing efforts?

Back

Target Audience

Front

What is a catchy phrase or slogan used in advertising to help consumers remember a product?

Back

Slogan

Front

What is the process of creating a unique name and image for a product in the consumer's mind?

Back

Branding

Front

What term refers to the various channels through which advertising messages are delivered to consumers?

Back

Media

Front

What is the study of how individuals make decisions to spend their resources on consumption-related items?

Back

Consumer Behavior

Front

What is the emotional appeal used in advertising to connect with consumers on a personal level?

Back

Emotional Appeal