Marketing Principles

Front

What type of economic utility involves changing a raw material or assembling parts to make a product?

Back

Form

Front

What is the focus on Relationship Era marketing?

Back

Long-term connection to customer

Front

Which of these items is made up of elements known as the "4 Ps" (product, pricing, place, promotion)?

Back

Marketing Mix

Front

What is the term for a group of people who are most likely to buy a product?

Back

Target Market

Front

Which of these statements about the impacts of marketing are TRUE?
- Virtually all of the goods and services you use are marketed.
- Marketing impacts our daily lives, our society, and even the environment.
- The impacts of marketing can be both positive and negative.
- All of the above

Back

All of the above

Front

Which market classification includes people who intend to use or benefit from products and do not buy them to make a profit?

Back

Consumer Market

Front

Which of these items is an example of Place utility? Options: Packaging related products together in a container for a special price, Recording a salesperson as he or she demonstrates a product, Putting more expensive products on shelves at eye level, Arranging special credit programs to purchase a high-ticket item

Back

Putting more expensive products on shelves at eye level

Front

What is the term that refers to adding value to a product by making it more useful?

Back

Economic utility