Brand Identity Flashcard

Front

Which of the following is NOT a visual tie included in branding? Colors, Typography, Financial reports, Graphics

Back

Financial reports

Front

What is one of the elements that can make a company recognizable? Employee uniforms, Logo, Office location, Product pricing

Back

Logo

Front

What role does color play in branding?

Back

It is a visual tie that helps in brand recognition.

Front

What is the primary purpose of brand identity?

Back

To make a company recognizable to others

Front

Which of the following is a visual tie in branding?
Market trends,
Typography,
Customer demographics,
Sales figures

Back

Typography

Front

What is included in branding to create visual ties?

Back

Colors, typography, graphics, and logo

Front

According to the American Institute of Graphic Arts (AIGA), what is graphic design?

Back

The art and practice of planning and projecting ideas and experiences with visual and textual content.

Front

When did McDonald's start?

Back

1940

Front

In what year did the golden arches first appear?

Back

1960

Front

When did the more standard version of the golden arches appear?

Back

1968