Functions of Marketing

Front

In the month of August, Walmart decides to reduce the price of all its swimsuits.

Back

Pricing

Front

A team of workers approach customers to ask them their opinions about the new store setup.

Back

Marketing Information Management

Front

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives. What is this process called? (Options: Selling, Product Management, Marketing Information Management, Promotion)

Back

Product Management

Front

A television commercial stresses the benefits of buying a new protein bar. What is this an example of?

Back

Promotion

Front

What system does a small restaurant upgrade to better serve customers and order the correct food items each week? Options: Market Planning, Product Management, Marketing Information Management, Distribution

Back

Product Management

Front

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. What is this process called?

Back

Distribution

Front

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

Back

Marketing Information Management

Front

What management concept is illustrated by the contest held by Mars candy company to choose the next color of M&M after removing the tan colored one?

Back

Product Service Management

Front

Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.

Back

Selling

Front

Requires a company to budget for its own marketing activities and assist customers in paying for the company's products.

Back

Market Planning