Entre Chapter 4 Test-Casillas

Front

Entrepreneurs estimate demand for their products or service by identifying their target market.

Back

True

Front

Marital status, income, and age are useful data for identifying your target market.

Back

True

Front

Data that helps you determine how often potential customers use a particular service is called a customer profile.

Back

False

Front

A customer profile should include demographic data but not psychographic data.

Back

False

Front

Demographics describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.

Back

False

Front

Information collected for the very first time to fit a specific purpose is primary data.

Back

True

Front

Surveys should be kept to a page in length when read over the phone or mailed to respondent.

Back

True

Front

Focus groups are quick interviews with target customers.

Back

False

Front

Collecting primary data can be expensive and time-consuming.

Back

True

Front

Observation is the best research method if you want to find out people's opinions.

Back

False