DM Semester 1 Final Review

Front

Which of the following is NOT a benefit of digital marketing? * Mark only one oval. Tracking every step of the customer's journey, Reaching customers on their phones, Focusing on a highly-targeted audience

Back

Less personal connection with customers

Front

What is a 'lead magnet' in digital marketing? Mark only one oval.

Back

A free download or offer used to collect customer information

Front

What is the difference between 'inbound' and 'outbound' marketing?

Back

Inbound uses digital tactics to attract customers, outbound uses traditional tactics to reach customers.

Front

Which of the following is NOT a key benefit of global marketing via the internet? Reaching new target markets, Easier international logistics, Increased brand awareness, Higher localization costs

Back

Higher localization costs

Front

Which of the following is NOT a benefit of digital marketing? Tracking customer interactions, Reaching a global audience, Targeting specific audiences

Back

Higher costs compared to traditional marketing

Front

What is a SMART goal in the context of digital marketing?

Back

A goal that is specific, measurable, achievable, relevant, and time-bound

Front

What is the purpose of the CAN-SPAM Act of 2003? Mark only one oval.

Back

To stop email spam

Front

Which of the following actions can increase the spam rate of an email campaign? Mark only one oval. Personalizing emails, Sending emails too quickly, Using targeted subject lines, Segmenting email lists

Back

Sending emails too quickly

Front

What is the Click-to-Open Rate used to measure?

Back

The effectiveness of email content

Front

What is a common consequence of sending unsolicited emails?

Back

Decreased brand reputation