
DM Semester 1 Final Review
Flashcard
•
Business
•
11th Grade
•
Practice Problem
•
Hard
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24 questions
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1.
FLASHCARD QUESTION
Front
Which of the following is NOT a benefit of digital marketing? * Mark only one oval. Tracking every step of the customer's journey, Reaching customers on their phones, Focusing on a highly-targeted audience
Back
Less personal connection with customers
2.
FLASHCARD QUESTION
Front
What is a 'lead magnet' in digital marketing? Mark only one oval.
Back
A free download or offer used to collect customer information
3.
FLASHCARD QUESTION
Front
What is the difference between 'inbound' and 'outbound' marketing?
Back
Inbound uses digital tactics to attract customers, outbound uses traditional tactics to reach customers.
4.
FLASHCARD QUESTION
Front
Which of the following is NOT a key benefit of global marketing via the internet? Reaching new target markets, Easier international logistics, Increased brand awareness, Higher localization costs
Back
Higher localization costs
5.
FLASHCARD QUESTION
Front
Which of the following is NOT a benefit of digital marketing? Tracking customer interactions, Reaching a global audience, Targeting specific audiences
Back
Higher costs compared to traditional marketing
6.
FLASHCARD QUESTION
Front
What is a SMART goal in the context of digital marketing?
Back
A goal that is specific, measurable, achievable, relevant, and time-bound
7.
FLASHCARD QUESTION
Front
What is the purpose of the CAN-SPAM Act of 2003? Mark only one oval.
Back
To stop email spam
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