Ethos Pathos Logos

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What is Ethos?

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Ethos is an appeal to credibility or character. It establishes the speaker's authority and trustworthiness on a subject.

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What is Pathos?

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Pathos is an appeal to emotion. It aims to persuade the audience by evoking feelings such as sympathy, anger, or happiness.

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What is Logos?

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Logos is an appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

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Example of Ethos in a speech?

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A doctor discussing health issues based on their medical expertise.

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Example of Pathos in advertising?

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A commercial showing sad animals in shelters to encourage viewers to adopt pets.

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Example of Logos in a debate?

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Citing studies that show the effectiveness of a new teaching method.

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How does Ethos build trust?

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By demonstrating knowledge, experience, and moral character, the speaker gains the audience's trust.

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How can Pathos influence decision-making?

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By appealing to emotions, Pathos can motivate people to take action based on their feelings.

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How does Logos enhance arguments?

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Logos strengthens arguments by providing clear evidence and logical reasoning.

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What is a common use of Ethos in writing?

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Authors often use Ethos to establish credibility by referencing their qualifications or experiences.