ADVERTISING: History, Target & Functions RETEST

Front

Most modern advertising can essentially trace its roots to 1441 the invention of the Gutenberg printing press.

Back

True

Front

Demographics

Back

Segmenting a market based on statistics that describe a population

Front

In 1704 the first newspaper ad in America was published in the Boston Globe

Back

True

Front

Is it true that Marketing is the process of developing, promoting, and distributing products to satisfy customers' wants and needs?

Back

True

Front

A target market can best be defined as a specific group of people you are trying to reach.

Back

True

Front

Psychographics

Back

Segmenting a market based on mental and emotional characteristics of customers

Front

__________ is the process of determining your customer's wants and satisfying their needs.

Back

Selling

Front

___________ involves the way a company tells potential customers about their product and includes informing, persuading and reminding.

Back

Promoting

Front

______________ is determining how much to charge in order to make a PROFIT. Factors to consider are how much are COMPETITORS charging and how much customers are WILLING to PAY.

Back

Pricing

Front

_______________ is developing, maintaining or improving a product(s).

Back

Product Service Management