
Product Planning
Flashcard
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Hard
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34 questions
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1.
FLASHCARD QUESTION
Front
In the maturity stage, rivals starting to aggressively enter the market with viable products. If you can fill the demand, they will-- and you may never get those customers back.
Back
False
2.
FLASHCARD QUESTION
Front
The Product Life Cycle is...
Back
Shows the life of a product; split into categories based on sales / time
3.
FLASHCARD QUESTION
Front
Why does a company need to know the life-cycle stages of its products?
Back
To adapt its marketing strategies
4.
FLASHCARD QUESTION
Front
Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product’s life cycle?
Back
Because competitors have entered the market
5.
FLASHCARD QUESTION
Front
Why should a business continue to monitor an established product?
Back
To make changes in order to extend a product's life cycle.
6.
FLASHCARD QUESTION
Front
In a Product Life Cycle, the stage where there are steady sales and it becomes harder for marketers:
Back
Maturity
7.
FLASHCARD QUESTION
Front
What is one of the main reasons a companies' profits can start to decrease during the growth stage? Options: Because sales decline in the growth stage, Because marketing strategies are adjusted, Because competitors have entered the market, Because production is more efficient
Back
Because competitors have entered the market
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