Promotion: Communication and Personal Selling

Promotion: Communication and Personal Selling

Assessment

Flashcard

Specialty

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

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39 questions

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1.

FLASHCARD QUESTION

Front

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Back

Promotion

2.

FLASHCARD QUESTION

Front

Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

Back

communication

3.

FLASHCARD QUESTION

Front

This is the method selected to convey the message.

Back

message channel

4.

FLASHCARD QUESTION

Front

This is any paid presentation using mass media to promote the business’s or organization’s message to the target market.

Back

Advertising

5.

FLASHCARD QUESTION

Front

This is the effort to reach consumers by generating positive publicity.

Back

Public Relations

6.

FLASHCARD QUESTION

Front

This is any short-term incentive that gives customers an immediate reason to buy.

Back

Sales Promotion

7.

FLASHCARD QUESTION

Front

This is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer about the organization’s products or services.

Back

Personal Selling

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