Promotion: Communication and Personal Selling

Front

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

Back

Promotion

Front

Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

Back

communication

Front

This is the method selected to convey the message.

Back

message channel

Front

This is any paid presentation using mass media to promote the business’s or organization’s message to the target market.

Back

Advertising

Front

This is the effort to reach consumers by generating positive publicity.

Back

Public Relations

Front

This is any short-term incentive that gives customers an immediate reason to buy.

Back

Sales Promotion

Front

This is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer about the organization’s products or services.

Back

Personal Selling

Front

This is the combination of advertising, public relations, personal selling, and sales promotion that marketers use to reach a target market.

Back

Promotional Mix

Front

This involves persuasive person-to-person communication with a potential customer.

Back

Personal Selling

Front

The link between the customer and the business is the: Advertising, Salesperson

Back

Salesperson