Advertisement/Persuasive Vocabulary

Front

The use of insults and accusations, especially unjust ones, with the aim of damaging the reputation of an opponent, product, or opposing side.

Back

mud-slinging

Front

Trying to show that a person or product is good for "ordinary" people because a person is "just like you and understands you".

Back

plain folks appeal

Front

Tries to persuade the reader to do, think, or buy something because it is popular or everyone is doing it.

Back

Bandwagon

Front

using words that sound good and tells positive things but without giving facts

Back

Glittering Generalities

Front

a concise statement of a truth or principle

Back

Aphorism

Front

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.

Back

Snob Appeal

Front

uses facts, statistics, etc. that appeal to listeners' minds

Back

Appeal to Logic

Front

a question that suggests the answer the interviewer seeks

Back

Leading Questions

Front

flawed ideas that emerge when a reader pieces information together solely by inference and fails to consider other possible interpretations

Back

False Assumption

Front

A sense of pride in one's country, suggesting that a product will help your country or shows you love your country.

Back

Patriotism