Marketing Semester 1 Review

Front

What is the difference between advertising and sales promotion?

Back

Advertising focuses on long-term brand building, sales promotion focuses on short-term sales.

Front

Which stage of the product life cycle is characterized by fast growing sales and rise in capacity utilisation?

Back

Growth

Front

Which element of the marketing mix is concerned with bringing the product or service to the consumer?

Back

Place

Front

What are the distribution channels used by B&Q, McDonalds, Coca-Cola, and Apple?

Back

Agents, Wholesalers, Distributors, Retailers

Front

What is the distribution strategy used for higher priced items that are sold at a single outlet?

Back

Exclusive Distribution

Front

Which of these is a pricing strategy? Cost-based pricing, Product-based pricing, Customer-based pricing, Market-based pricing

Back

Cost-based pricing

Front

The elements of the promotional mix are: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing and ___________

Back

Sponsorship

Front

This feature of Free Enterprise creates rivalries between business to attract/gain business and pushes businesses to create new and better products.

Back

Competition

Front

This feature of Free Enterprise includes consumers & producers willingly buying and selling goods.

Back

Voluntary Exchange

Front

This feature of Free Enterprise includes the desire for profit and improving material well-being

Back

Profit Motive