SEM - Final Exam Review - Sem 1

Front

Which of the following protects property ownership and intellectual property?
copyright,
patent,
trademark,
all the above

Back

all the above

Front

The Apple Logo is an example of which of the following? franchise, patent, trademark, all of the above

Back

trademark

Front

In licensing, which can be a disadvantage?

Back

Athletes or teams may lose popularity at some point

Front

_______ is the specific group of consumers that an organization selects as the focus of its marketing plan.

Back

target market

Front

_______ are the statistics that describe a population in terms of personal characteristics.

Back

demographics

Front

_______ needs should be the primary focus of marketing.

Back

Customer

Front

What is the term used to describe the money left to spend after necessary expenses are paid (consumers)?

Back

discretionary income

Front

Which of the following influences a sports consumer's decision to purchase goods or services? family and friends, gender, self-concept, all of above

Back

all of above

Front

Which of the following refers to the attitudes the consumer has toward recreational/sports activities? market segmentation, psychographics, geographics, demographics

Back

psychographics

Front

What state is the third state in the product life cycle?

Back

maturity