Unit 6 Marketing Review

Unit 6 Marketing Review

Assessment

Flashcard

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

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12 questions

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1.

FLASHCARD QUESTION

Front

_____ are a form of product that consists of activities or benefits offered for sale that are intangible and do not result in ownership

Back

Services

2.

FLASHCARD QUESTION

Front

____ are consumer products bought frequently, immediately and without much thought

Back

Convenience

3.

FLASHCARD QUESTION

Front

_____ are less frequently purchased products that consumers compare on quality, price, and style

Back

Shopping

4.

FLASHCARD QUESTION

Front

_____ products are those that are purchased for further processing or use in conducting a business

Back

Industrial

5.

FLASHCARD QUESTION

Front

A _____ is a name, term, sign, symbol that identifies the maker or seller of the product or service

Back

brand

6.

FLASHCARD QUESTION

Front

A ____ consists of all the product lines and items that a company offers for sale

Back

Product mix

7.

FLASHCARD QUESTION

Front

_____ occurs when a company introduces additional items in a given product category under the same brand name (new flavor, new color, new size)

Back

Line extension

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