PBMF 12.1 Integrated Marketing Communications

Front

Integrated marketing communications _________ require all of the pieces of the promotional mix to be used at one time.

Back

does not

Front

Each element of the promotional mix must _______ the other to effectively convey a clear and consistent message.

Back

complement

Front

What is the coordination of marketing communications to achieve a specific goal called?

Back

promotional campaign

Front

A promotional campaign can also be called a promotional ____.

Back

plan

Front

Which option does NOT correctly complete the following statement? A promotional plan ...

Back

does not require documentation.

Front

Any promotion that uses the Internet, e-mail, or other digital technology is called ____ promotion.

Back

electronic

Front

Electronic promotion is also called

Back

digital marketing

Front

Participatory marketing is a promotion strategy that uses multiple elements to communicate and ____ with customers.

Back

interact

Front

Engagement marketing requires the strategy of communicating ____ customers rather than communicating at customers.

Back

with

Front

Engagement marketing works on the premise that many customers will participate in marketing activities when they ...

Back

believe they will benefit.