PBMF 12.1 Integrated Marketing Communications

Flashcard
•
Business
•
8th Grade
•
Hard
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15 questions
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1.
FLASHCARD QUESTION
Front
Integrated marketing communications _________ require all of the pieces of the promotional mix to be used at one time.
Back
does not
2.
FLASHCARD QUESTION
Front
Each element of the promotional mix must _______ the other to effectively convey a clear and consistent message.
Back
complement
3.
FLASHCARD QUESTION
Front
What is the coordination of marketing communications to achieve a specific goal called?
Back
promotional campaign
4.
FLASHCARD QUESTION
Front
A promotional campaign can also be called a promotional ____.
Back
plan
5.
FLASHCARD QUESTION
Front
Which option does NOT correctly complete the following statement? A promotional plan ...
Back
does not require documentation.
6.
FLASHCARD QUESTION
Front
Any promotion that uses the Internet, e-mail, or other digital technology is called ____ promotion.
Back
electronic
7.
FLASHCARD QUESTION
Front
Electronic promotion is also called
Back
digital marketing
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