Sports and Entertainment Marketing I Exam Review 50 Questions

Front

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.

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fiscal

Front

One of the main differences between professional and amateur athletes is that for professionals, the game is often

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their occupation.

Front

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

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sanctioning bodies.

Front

Which marketing activity involves writing press releases and organizing news conferences for a sport organization? Options: Promotions, Advertising, Community relations, Media relations

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Media relations

Front

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.

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inconsistent 

Front

Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)

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sense of pride and accomplishment.

Front

One of the primary reasons that people are motivated to attend arena football games is the

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affordable ticket prices.

Front

Which of the following is an example of a celebrity endorsing an event simply by being associated with it: Saying a tournament is great, Attending a grand opening, Appearing in a print ad, Cheering for a football team

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Attending a grand opening

Front

What might a sports organization offer a business to encourage that business to sponsor an event?

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Naming rights

Front

The relationship between a sponsor and a sport entity is often described as a

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partnership.