Advertising and Promotion Flashcard

Front

Any form of paid, non-personal mass communication that reaches an audience.

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Advertising

Front

Promotion of a product includes all of the following except: Advertising a new product, Personal selling by using sales representatives, Offering coupons to encourage increased sales, Redesigning a product to give it more features and make it look more modern

Back

Redesigning a product to give it more features and make it look more modern

Front

Before deciding on the most appropriate advertising media, it is important to

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Establish the target audience for the product

Front

The advertising format, such as broadcast, print, internet, outdoor, or specialty

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Media

Front

This form of media has a targeted audience, long life span, and a high pass along rate.

Back

Magazine

Front

This media includes television and radio, meaning that signal is transmitted.

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Broadcast

Front

This media includes magazines and newspapers.

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Print

Front

This media includes billboards, messages on buildings or transportation, benches, etc.

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Outdoor

Front

Useful and inexpensive items given away with the business’ name printed on them.

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Specialty media

Front

The saying in a print ad that gets the reader's attention and leads the customer to read the rest of the ad.

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Headline