Branding/Marketing

Flashcard
•
Other
•
10th - 11th Grade
•
Hard
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40 questions
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1.
FLASHCARD QUESTION
Front
The philosophy of ______ is to identify market segments, select one or more, and develop products and marketing mixes tailored to each selected segment.
Back
target marketing
2.
FLASHCARD QUESTION
Front
Mass marketing is about
Back
Aiming the product at the entire market
3.
FLASHCARD QUESTION
Front
A bookstore pays $4.50 for a novel. The percent of markup is 45%. Find the novel's selling price.
Back
$6.53
4.
FLASHCARD QUESTION
Front
A clothing store pays $15 for a shirt. The percent markup is 85%. Find the selling price. Round to nearest cent if necessary.
Back
$27.75
5.
FLASHCARD QUESTION
Front
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
Back
Marketing
6.
FLASHCARD QUESTION
Front
The group of people most likely to become customers and that is identified for a specific marketing program is the
Back
Target Market
7.
FLASHCARD QUESTION
Front
The ______________ includes 4 basic marketing strategies.
Back
Marketing Mix
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