Marketing Principles - Part 2 of 2

Front

These images are examples of what?

Back

Logos

Front

"Built Ford Tough" and "Just Do It!" are examples of what?

Back

Slogans

Front

Catchy short songs that remind you of a brand. "Nationwide is on your side" and "Like a good neighbor, State Farm is there" are both examples of what?

Back

Jingles

Front

A propaganda ad strategy that is intended to make people feel like they have to buy something in order to fit in and not be a loser.

Back

Bandwagon

Front

A propaganda ad strategy that uses heavily Photoshopped models to convince buyers that a product will make them attractive, or that it will make attractive people like them.

Back

Beautiful people

Front

A propaganda ad strategy that exaggerates positive facts and leaves out all negative information. For example, Nutella is promoted as a wholesome addition to a healthy breakfast, when it is, in fact, mostly palm oil and sugar.

Back

Card stacking

Front

A propaganda ad strategy that uses visuals and emotional appeal to give the illusion of value and benefit without really saying much about the product itself.

Back

Glittering generalities

Front

A propaganda ad strategy that creates relatable ads by depicting regular everyday normal people using and enjoying the products.

Back

Common man

Front

A propaganda ad strategy that repeats the same catchy phrase or jingle over and over again until it is stuck in your head.

Back

Repetition

Front

A propaganda ad strategy intended to make people laugh, cry, or get angry.

Back

Emotional appeal