The YouTube Effect_MYP

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What is the YouTube Effect?

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The YouTube Effect refers to the influence that YouTube has on culture, communication, and the way people consume media, particularly how it shapes trends and behaviors.

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How many monthly users does YouTube have?

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YouTube has about 2.7 billion monthly users.

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What is the average amount of time people spend watching YouTube daily?

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People watch more than 1 billion hours of YouTube every day.

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What percentage of YouTube channels are eligible to earn money through ads?

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Only about 3 million out of more than 114 million active channels are eligible to earn money through ads.

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What is the main way most creators earn money on YouTube?

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The main way most creators earn money is through brand partnerships.

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What is an example of diversifying income for a YouTube star?

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Selling merchandise is an example of how a YouTube star might diversify their income stream.

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What does the phrase 'just getting by' mean?

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It means to barely manage to have what is needed.

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What must aspiring content creators be, according to professor Wayne Geerling?

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Aspiring content creators must be adaptable.

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What is a common misconception about creating online content?

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People often overestimate the amount of work required to make online content.

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How does YouTube impact traditional media consumption?

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YouTube changes how audiences engage with traditional media, often favoring user-generated content over professional productions.