Business Essentials Vocab Practice (3.03)

Front

________________ is the customer’s preference for a business; usually expressed in regular purchases from the business.

Back

Customer Loyalty

Front

________________ is activities and benefits provided by a business to its customers to create goodwill and customer satisfaction.

Back

Customer Service

Front

____________ are the people (i.e., employees) who work cooperatively together to achieve business goals.

Back

Internal Customers

Front

Productivity is the amount and the value of goods and services __________ (outputs) from set amounts of resources (inputs).

Back

produced

Front

Touchpoints are all the opportunities that businesses have to connect with customers and reinforce their ___________.

Back

brand value