Marketing Promotion & Communication

Front

Define the term 'promotion'

Back

The methods a business uses to communicate with its customers to make them aware of their products

Front

Why would a business use TV advertising?

Back

It reaches a large audience

Front

What is an advantage of using social media as advertising?

Back

It can be free/cheap

Front

What is NOT a common sales promotion? Price reductions, Competitions, Free samples

Back

Reusing old stock

Front

A paid non-personal message communicated to a select audience through a mass medium is refers to?

Back

Advertising

Front

The process of communicating with a potential buyer face-to-face with the purpose of selling a product or service is referred to?

Back

Personal selling

Front

The image above refers to?

Back

Point of purchase display

Front

A free product given to customers to encourage trial and purchase refers to?

Back

Sample

Front

A program that rewards customers who engage in repeat purchases refers to?

Back

Frequent user incentives

Front

Which sales promotion methods will allow consumer to get an immediate incentive? Options: Rebate, Coupon, Cooperative advertising, Point of purchase display

Back

Coupon