Ethos, Pathos, Logos

Front

What is Pathos?

Back

Pathos is a rhetorical device that appeals to the audience's emotions, aiming to evoke feelings such as sympathy, anger, or happiness.

Front

What is Ethos?

Back

Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker or brand, making the audience more likely to believe their message.

Front

What is Logos?

Back

Logos is a rhetorical device that uses logical reasoning, facts, and statistics to persuade the audience.

Front

Give an example of Pathos in advertising.

Back

An advertisement that shows a sad puppy in need of a home appeals to the audience's emotions to encourage them to adopt.

Front

Give an example of Ethos in advertising.

Back

A commercial featuring a well-known doctor endorsing a health product uses ethos to establish credibility.

Front

Give an example of Logos in advertising.

Back

An ad that states '9 out of 10 dentists recommend this toothpaste' uses logos by providing a statistic to persuade.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by tapping into the audience's emotions, making them feel a connection to the message.

Front

How does Ethos build trust?

Back

Ethos builds trust by demonstrating the speaker's expertise, experience, and moral character, making the audience more likely to accept their argument.

Front

How does Logos appeal to the audience?

Back

Logos appeals to the audience by presenting logical arguments, facts, and evidence that support the claim.

Front

What is the primary goal of using Pathos in communication?

Back

The primary goal of using Pathos is to evoke an emotional response that motivates the audience to take action.