Marketing I - Midterm Review

Front

Marketing connects ________ to __________.

Back

producers to consumers

Front

In an overall sense, where does marketing occur?

Back

wherever customers are

Front

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

Back

marketing

Front

Which marketing function can help businesses predict how much will be sold in a given period of time?

Back

Marketing Information Management

Front

Transportation, storage, and inventory control are activities of which marketing function?

Back

Distribution

Front

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

Back

Pricing

Front

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

Back

Product/ Service Management

Front

Which of the following is an example of adding utility to a product?
- Making sure products are made in a cost-effective way
- A marketers inventories items currently in stock before new items arrive
- A bank installs ATM's in sporting arenas
- A store's mall access is made more secure by closing at 8pm.

Back

A bank installs ATM's in sporting arenas

Front

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

Back

Form/Task

Front

The four elements that make up the marketing mix are....

Back

Product, place, price, promotion