ESB Mock 1-20

Front

Which type of legal structure makes self-employment tax a relevant concern? Options: C corporation, S corporation, Sole proprietorship, Limited liability companies

Back

Sole proprietorship

Front

What should a real estate agent do to increase the likelihood of business success and sustainability after experiencing a drop in revenues and sales? Options: Eliminate promotional materials to reduce costs, Develop a marketing plan based on an analysis of why revenues are failing., Impose an across-the-board cut of 25% in all expenditures, Update the business website with a new logo

Back

Develop a marketing plan based on an analysis of why revenues are failing.

Front

An independent pizza operator wants to reach customers who eat pizza at a competing national chain. Which is a strategy for identifying those customers?

Back

Accept competitor coupons

Front

Which method of segmentation is the owner using? A cabinetmaker is seeking a new customer for a business that makes expensive cabinets. The cabinetmaker has identified a group of potential customers with high incomes.

Back

Demographic

Front

Which component of a business plan addresses a company's understanding of why their business would succeed in a specific marketplace?

Back

Competitive Analysis

Front

What action should the chef take to protect intellectual property rights for the videos demonstrating how to prepare the restaurant's best-selling menu items? Options: Apply for a patent on the videos, Insert anti-piracy software on the DVDs, Register the DVDs with the Copyright Office, Register the restaurant's trademark

Back

Apply for a patent on the videos

Front

A regular customer at a restaurant ordered a steak. The server realizes that the steak came out overcooked. The customer is visibly displeased but does not complain. The owner wants to give good service and retain this valued repeat customer. What should the server do FIRST to achieve this goal?

Back

Bring the steak to the owner and gain agreement that the customer should get a new steak

Front

What is a characteristic of an entrepreneur?

Back

Tenacious

Front

Given the costs for a dog groomer starting a business, what is the total fixed costs amount?

Back

220,000

Front

Given the above costs, what is the average price?

Back

30