ESB V2 Domain 2 Lesson 1

Front

Imagine you are the owner of a new startup. You need to identify the _________ group to which your company will market its innovative tech products and services. [Target Market, Value Proposition, and Pricing]

Back

customer

Front

__________ data is more accurate and reliable compared to secondary data.

Back

Primary

Front

A ____________ proposition is a statement that explains why a customer should do business with a company. [Target Market, Value Proposition, and Pricing]

Back

Value Proposition

Front

Primary data is often collected through ______. [Primary and Secondary Data]

Back

surveys

Front

Secondary data often contains personal ______.

Back

bias

Front

A(n) _________ competitor is a business that sells similar products or services as another business. [Evaluate Competition]

Back

direct

Front

A(n) ___________ competitor is a business that sells different products or services but is similar enough to be competitive with another business. [Evaluate Competition]

Back

indirect

Front

A SWOT analysis documents a company’s strengths, weaknesses, ___________, and threats. [SWOT Analysis]

Back

opportunities

Front

Financial limitations would be an example of a ___________ in a SWOT analysis.

Back

weakness

Front

Mark is a graphic designer who specializes in creating unique logos. His primary clients are the local coffee shops in his city. Who would be considered Mark's target market?

Back

Adults, ages 25-60