DIT, Semester Exam Review _2425 S1

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CEO:

Back

The Chief Executive Officer holds a leadership role within a business. Oversees a business's operations and resources and makes the major decisions for the company.

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CFO

Back

The Chief Financial Officer holds a leadership role within a business. Oversees a company's finances.

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COO:

Back

The Chief Operating Officer holds a leadership role within a business. Is responsible for overseeing the day-to-day administrative and operational functions of a business.

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Customer Acquisition Cost:

Back

The total cost of acquiring a new customer.

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Customer Retention:

Back

Activities or strategies employed by a business to retain existing customers.

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Demographics:

Back

Statistical data that refers to particular groups within a population.

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Franchise:

Back

A business that takes its name and characteristics from an existing business chain.

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Intellectual Property:

Back

A creative work or invention to which an individual has been given rights.

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Liability:

Back

The amount of money owed to an entity.

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Marketing Plan:

Back

A written plan that outlines a company's marketing strategies.