Negative reinforcement _______ the rate of a response; punishment ______ the rate of a response.
AP PSYCH - Learning

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Social Studies
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10th - 12th Grade
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1.
FLASHCARD QUESTION
Front
Back
Increases; decreases
2.
FLASHCARD QUESTION
Front
Attention, memory, imitation and motivation are the four elements required for the process of:
Back
Observational (social) learning
3.
FLASHCARD QUESTION
Front
John Watson and his colleague, Rosalie Rayner, offered a live white rat to Little Albert and then made a loud noise behind his head by striking a steel bar with a hammer. The white rat served as the _____________ in their study.
Back
conditioned stimulus
4.
FLASHCARD QUESTION
Front
According to _________ theory, you are not consciously aware of how external stimuli have shaped your behavioral responses.
Back
priming
5.
FLASHCARD QUESTION
Front
With regards to ground beef, consumers respond more positively to an ad describing it as “75 percent lean” than to one referring to its “25 percent fat” content. This is an example of:
Back
The framing effect
6.
FLASHCARD QUESTION
Front
In the scenario where Brian ate a tuna salad sandwich that had become tainted from being in the sun too long and felt extremely nauseated, what is the conditioned response (CR)?
Back
nausea
7.
FLASHCARD QUESTION
Front
If you get violently ill a couple of hours after eating contaminated food, you will probably develop an aversion to the taste of that food but not to the sight of the restaurant where you ate it. This best illustrates that associative learning is constrained by
Back
biological predispositions
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