Persuasive Appeals Make-Up Flashcard

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What is ethos?

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Ethos is a persuasive appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is pathos?

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Pathos is a persuasive appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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What is logos?

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Logos is a persuasive appeal to logic and reason. It uses facts, statistics, and logical arguments to convince the audience.

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Example of ethos in a persuasive argument?

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A veterinarian recommending a specific dog breed based on their expertise.

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Example of pathos in a persuasive argument?

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Describing a tragic story to evoke sympathy and persuade the audience to take action.

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Example of logos in a persuasive argument?

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Presenting data and research findings to support a claim.

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How does ethos enhance persuasion?

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By establishing the speaker's credibility, ethos makes the audience more likely to trust and accept the argument.

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How does pathos influence decision-making?

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Pathos can sway the audience's emotions, leading them to make decisions based on feelings rather than logic.

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How does logos contribute to effective arguments?

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Logos provides a rational basis for arguments, making them more convincing through logical reasoning.

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What is an example of an appeal to emotion?

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Using a personal story of loss to persuade others to support a charity.