Market Information Management Review

Front

What is the primary focus of market research?

Back

Obtaining information about customers; preferences, opinions, and habits

Front

The term is used for the type of data that answers "how many" or "how much" and is a measurable form of data

Back

Quantitative Data

Front

The term is used for the type of data that answers "why" and "how" and is done through in-depth interviews.

Back

Qualitative Data

Front

This is the most frequently used form of collecting primary data over an intended target population

Back

Survey Method

Front

A term for a research technique producing nearly identical results in repeated trials.

Back

Reliable

Front

All surveys should start with a qualifying question.

Back

True

Front

The order of the questions is not important.

Back

False

Front

Ask specific, NOT general questions.

Back

True

Front

Use caution when asking personal questions.

Back

True

Front

Open-ended survey questions are the easiest to analyze.

Back

False