Match Definitions with Terms

Front

What is ethos?

Back

Ethos is an appeal to credibility or character, used to convince an audience of the speaker's trustworthiness or authority.

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What is pathos?

Back

Pathos is an appeal to emotion, aiming to persuade an audience by eliciting feelings.

Front

What is logos?

Back

Logos is an appeal to logic and reason, using facts, statistics, and logical arguments to persuade.

Front

What is rhetoric?

Back

Rhetoric is the art of effective or persuasive speaking or writing, often employing figures of speech and other compositional techniques.

Front

What is loaded language?

Back

Loaded language is emotionally charged language that is intended to provoke a strong emotional response.

Front

What is a testimonial in propaganda?

Back

A testimonial is a propaganda technique that uses endorsements from celebrities or experts to support a claim.

Front

What is plain folks appeal?

Back

Plain folks appeal is a propaganda technique that attempts to convince the audience that the speaker is just like them, using relatable language and scenarios.

Front

What is transfer in propaganda?

Back

Transfer is a technique that associates a respected person or idea with something the speaker wants to promote.

Front

What are glittering generalities?

Back

Glittering generalities are vague, emotionally appealing phrases that are meant to evoke positive feelings without providing concrete information.

Front

What is objective information?

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Objective information is factual and unbiased, not influenced by personal feelings or opinions.