17 Digital marketing

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What is Digital Marketing?

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The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit

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What is Digital Marketing?

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Identifies unfulfilled needs and desires ▪ Defines, measures and quantifies market and profit potential ▪ Pinpoints segments the company can best serve ▪ Designs and promotes appropriate products and services

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In digital marketing, marketers where can promote their campaigns?

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on search engines, social media platforms, emails, mobile apps, etc

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Traditional Marketing

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▪ Reach is limited ▪ Non-versatile ▪ Delayed communication ▪ Lack of time results ▪ Expensive ▪ Difficult to reach target audience ▪ Poor campaign measurement

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Digital Marketing

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Reach is maximum ▪ Versatile ▪ Instant communication ▪ Instant real time results ▪ Cost-efficient ▪ Easy to reach target audience ▪ Easy to measure and optimize campaigns

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The 5P’s of Marketing

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People Price Product

Promotion Place

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Price

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▪ In 1999 Amazon patented its 1-Click purchase concept

▪ Frictionless Payment Methods Amazon 1-Click, Apple Pay, Google Android Pay ▪ Subscription Model: You pay monthly charge

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Product

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▪ Digital is transforming the way you consume the product

▪ Sharing economy

▪ Rent vs Buy

▪ Wearable Technology

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Promotion

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▪ Worldwide digital ad spending increased 10.5% in 2023

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Place

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▪ Place in digital world refers to website , social presence, and mobile aspects