propaganda techniques in advertising

Front

What is a testimonial in advertising?

Back

A testimonial is a propaganda technique where a person, often a celebrity or satisfied customer, endorses a product, claiming it is effective or beneficial.

Front

What does the bandwagon strategy imply?

Back

The bandwagon strategy implies that everyone is buying a product, encouraging others to buy it too, as they don't want to miss out.

Front

Define 'nonfiction'.

Back

Nonfiction refers to true articles or texts that present factual information.

Front

What are glittering generalities?

Back

Glittering generalities are vague statements that sound good but lack specific meaning, often used to evoke positive feelings about a product.

Front

What is name-calling in propaganda?

Back

Name-calling is a technique that involves using negative labels to create a bad impression of a competitor or product.

Front

Explain the plain folks technique.

Back

The plain folks technique involves presenting a product as being made for ordinary people, suggesting that it is relatable and trustworthy.

Front

What is emotional appeal in advertising?

Back

Emotional appeal is a technique that aims to evoke strong feelings in the audience, such as happiness, fear, or nostalgia, to persuade them to buy a product.

Front

What does the transfer technique involve?

Back

The transfer technique involves associating a product with positive feelings or ideas, often using symbols or imagery.

Front

What is snob appeal?

Back

Snob appeal is a technique that suggests that using a product will elevate the consumer's status or make them part of an elite group.

Front

Define 'card stacking'.

Back

Card stacking is a propaganda technique that presents only the positive aspects of a product while omitting any negative information.