Search Header Logo
Market Research Flashcard

Market Research Flashcard

Assessment

Flashcard

Business

12th Grade

Practice Problem

Easy

Created by

Wayground Content

Used 2+ times

FREE Resource

Student preview

quiz-placeholder

7 questions

Show all answers

1.

FLASHCARD QUESTION

Front

Which data collection technique involves observing and recording consumer behavior?

Back

observational research

2.

FLASHCARD QUESTION

Front

What is the purpose of survey design in market research?

Back

To gather data and insights from a target audience for informed business decisions.

3.

FLASHCARD QUESTION

Front

What is the difference between primary and secondary market research?

Back

Primary market research involves collecting data directly from the source, while secondary market research involves using existing data that has already been collected by someone else.

4.

FLASHCARD QUESTION

Front

Which data collection technique involves gathering information from a small group of people?

Back

focus group

5.

FLASHCARD QUESTION

Front

What are the advantages of using surveys for market research?

Back

Surveys provide a quick and cost-effective way to gather large amounts of data from a diverse group of people.

6.

FLASHCARD QUESTION

Front

What are the limitations of using secondary market research?

Back

Outdated or inaccurate information, lack of specificity to research objectives, and limited control over data collection process.

7.

FLASHCARD QUESTION

Front

Which data collection technique involves analyzing existing data sources?

Back

Secondary data analysis

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?