Marketing Promotional Mix

Front

What is NOT a component of the promotional mix? Advertising, Public Relations (PR), Sales Promotion

Back

Product Design

Front

What is the main purpose of the promotional mix?

Back

To differentiate from competitors and increase sales

Front

Which of the following is NOT a direct marketing method mentioned?
- House visits by representatives
- Cold calls
- Sales without advertising

Back

Television advertisements

Front

What does a company risk by not promoting its product properly?

Back

Product failure and lack of sales

Front

What is the first step in building a suitable promotional mix for a company?

Back

Defining the right target audience

Front

Which of the following is an example of 'sales promotion'? A sponsored post on social media, A press release in a newspaper, A billboard advertisement, A 50% discount on the second package of flour

Back

A 50% discount on the second package of flour

Front

What should companies do if they find one promotional channel is more effective than others?

Back

Increase investment in the most effective channel

Front

What could be a consequence of contradictory messages in different promotional channels?

Back

Customer confusion and distrust

Front

Why is designing an effective promotional mix important for a company?

Back

To achieve maximum results with less budget

Front

What is the role of advertising in the promotional mix?

Back

To build relationships with customers and promote products