Ethos, Pathos, & Logos Flashcard

Front

What is rhetoric?

Back

Effective speech or writing.

Front

What is Ethos?

Back

A rhetorical appeal to credibility or character.

Front

What is Pathos?

Back

A rhetorical appeal to emotion.

Front

What is Logos?

Back

A rhetorical appeal to logic and reason.

Front

Example of Ethos in advertising?

Back

Using a celebrity endorsement to promote a product.

Front

Example of Pathos in a speech?

Back

A speaker sharing a personal story to evoke sympathy.

Front

Example of Logos in an argument?

Back

Presenting statistics to support a claim.

Front

What does Ethos rely on?

Back

The credibility of the speaker or source.

Front

What does Pathos aim to do?

Back

Stir emotions in the audience.

Front

What does Logos focus on?

Back

Logical reasoning and evidence.