
Marketing Midterm Exam
Flashcard
•
Fun
•
10th Grade
•
Practice Problem
•
Hard
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50 questions
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1.
FLASHCARD QUESTION
Front
Advertising designed to increase sales is known as ?
Back
Promotional Advertising
2.
FLASHCARD QUESTION
Front
The main purpose of advertising is to present a message that discourages the customer to buy the product or accept the ideas. True or False?
Back
False
3.
FLASHCARD QUESTION
Front
________ ________ is written advertising that may be included in everything from newspapers and magazines to direct mail, signs and billboards.
Back
Print Media
4.
FLASHCARD QUESTION
Front
Which of the following is a type of print media? Newspaper, Magazine, Direct-Mail, All of the above
Back
All of the above
5.
FLASHCARD QUESTION
Front
Radio and television are both examples of broadcast media.
Back
True
6.
FLASHCARD QUESTION
Front
_______ _________ involves placing advertising messages on the internet.
Back
Online Advertising
7.
FLASHCARD QUESTION
Front
Newspaper advertising rates are classified into which two categories? Options: Display and Classified, Display and Network, Network and Classified, None of the above
Back
Display and Classified
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