Ethos, Logos, Pathos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility or character of the speaker or writer. It aims to convince the audience by establishing trust.

Front

What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to convince the audience.

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions, aiming to evoke feelings to persuade them.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a famous athlete endorsing a product, like Michael Jordan promoting Air Jordans.

Front

Give an example of Pathos in charity appeals.

Back

A campaign asking for donations to help starving children, emphasizing the emotional impact of hunger.

Front

Give an example of Logos in a debate.

Back

Using statistics to show that 90% of people who exercise regularly have better health outcomes.

Front

How does Ethos build trust?

Back

By showcasing the speaker's qualifications, experience, or moral character.

Front

How does Pathos influence decision-making?

Back

By triggering emotional responses that can lead to empathy and a desire to act.

Front

How does Logos support arguments?

Back

By providing evidence and logical reasoning that can be verified and analyzed.

Front

What role does credibility play in Ethos?

Back

Credibility is essential in Ethos as it determines whether the audience will trust the speaker's message.