Ethos, Pathos, & Logos Flashcard

Front

What is Ethos?

Back

Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker or source. It appeals to the audience's sense of ethics and morals.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Pathos?

Back

Pathos is a rhetorical device that appeals to the audience's emotions, evoking feelings such as pity, anger, or joy to persuade them.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is Logos?

Back

Logos is a rhetorical device that uses logic, reasoning, and factual evidence to persuade the audience. It often includes statistics, data, and research.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Give an example of Ethos in advertising.

Back

An example of Ethos in advertising is a commercial featuring a doctor endorsing a health product, establishing credibility.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Give an example of Pathos in advertising.

Back

An example of Pathos in advertising is a charity ad showing images of suffering animals to evoke sympathy and encourage donations.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

Give an example of Logos in advertising.

Back

An example of Logos in advertising is a car commercial that presents safety statistics and crash test results to persuade buyers.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Ethos influence an audience?

Back

Ethos influences an audience by making them trust the speaker or source, leading them to be more receptive to the message.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Pathos influence an audience?

Back

Pathos influences an audience by connecting with their emotions, making them feel a certain way that can lead to action.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

How does Logos influence an audience?

Back

Logos influences an audience by appealing to their logical reasoning, making them more likely to accept a conclusion based on evidence.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Front

What is the primary purpose of using Ethos in persuasion?

Back

The primary purpose of using Ethos in persuasion is to establish credibility and gain the audience's trust.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5