Ethos, Pathos, & Logos Flashcard

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What is Ethos?

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Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker or source. It appeals to the audience's sense of ethics and morals.

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What is Pathos?

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Pathos is a rhetorical device that appeals to the audience's emotions, evoking feelings such as pity, anger, or joy to persuade them.

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What is Logos?

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Logos is a rhetorical device that uses logic, reasoning, and factual evidence to persuade the audience. It often includes statistics, data, and research.

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Give an example of Ethos in advertising.

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An example of Ethos in advertising is a commercial featuring a doctor endorsing a health product, establishing credibility.

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Give an example of Pathos in advertising.

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An example of Pathos in advertising is a charity ad showing images of suffering animals to evoke sympathy and encourage donations.

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Give an example of Logos in advertising.

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An example of Logos in advertising is a car commercial that presents safety statistics and crash test results to persuade buyers.

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How does Ethos influence an audience?

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Ethos influences an audience by making them trust the speaker or source, leading them to be more receptive to the message.

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How does Pathos influence an audience?

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Pathos influences an audience by connecting with their emotions, making them feel a certain way that can lead to action.

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How does Logos influence an audience?

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Logos influences an audience by appealing to their logical reasoning, making them more likely to accept a conclusion based on evidence.

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What is the primary purpose of using Ethos in persuasion?

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The primary purpose of using Ethos in persuasion is to establish credibility and gain the audience's trust.