Marketing- Flashcard 1

Front

Which of the following is not a good definition of Marketing: everything from concept to consumer, everything businesses do to be successful, the study of how to effectively communicate with your target audience, advertising?

Back

advertising

Front

What type of economy are we currently in: Service, Experiential, Industrial, Agrarian?

Back

Experiential

Front

The 4 Ps are

Back

Product/Service, Price, Place, Promotion

Front

The two addition Ps that can be used are:

Back

People, Production

Front

Target Marketing is

Back

focusing on a specific group

Front

Of the 4 ways to define target markets, demographics are

Back

statistics about populations

Front

Of the 4 ways to define target markets, geographics are

Back

where people live

Front

Of the 4 ways to define target markets, behaviors are

Back

observing how people act in situations

Front

Of the 4 ways to define target markets, psychographics are

Back

how people view and think about things

Front

guerrilla marketing is

Back

inexpensive and unconventional