Intro to Business: Chapter 10 Marketing

Front

Not all marketing is directed at consumers.

Back

True

Front

Do marketing activities often cost 50% or more of the selling price of a product or service?

Back

True

Front

Studies carried out to gather new information specifically directed at the current problem is called primary marketing research.

Back

True

Front

Can services be stored for later consumption?

Back

No, services cannot be stored for later consumption.

Front

Totally new products that have never been seen by customers are not often introduced.

Back

True

Front

Is personalized promotion the most effective and least expensive form of marketing communication?

Back

False

Front

Choosing target markets and studying their needs and decision-making processes can make promotion more effective.

Back

True

Front

Which of the following would NOT generally be considered one of the marketing functions? pricing, repairing, promotion, selling

Back

repairing

Front

Which marketing function involves communicating directly with potential customers to determine the needs?

Back

selling

Front

Which of the following is a function of promotion? Options: advertising, budgeting for marketing activities, improving products, market research

Back

advertising