Rhetoric Review (Ethos-Pathos-Logos)

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or joy.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Example of Ethos in advertising?

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"Doctors all over the world recommend this type of treatment." This statement uses the credibility of doctors to persuade.

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Example of Pathos in advertising?

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"There’s no price that can be placed on peace of mind." This statement appeals to the audience's emotions about safety.

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Example of Logos in advertising?

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"9 out of 10 dentists recommend this toothpaste." This statement uses statistical evidence to persuade.

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How does Ethos build trust?

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Ethos builds trust by demonstrating the speaker's expertise, experience, or moral character.

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How does Pathos influence decisions?

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Pathos influences decisions by connecting with the audience's emotions, making them feel a certain way about the message.

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How does Logos support arguments?

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Logos supports arguments by providing logical reasoning, facts, and evidence that can be verified.

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What is the purpose of using Ethos in a speech?

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The purpose of using Ethos is to establish the speaker's credibility and persuade the audience to trust their message.