Practice 08

Front

A(n) ______________ is the part of the business plan explains the logistics of the business.

Back

Operating Plan

Front

This metric shows the percentage increase or decrease in a company's revenue or other key performance indicators over a specific period, typically comparing the current year's performance to the previous year's.

Back

Year-over-year growth

Front

This metric measures the percentage of leads that are converted into paying customers, indicating the effectiveness of a company's sales and marketing efforts.

Back

Lead Conversion Rate

Front

This metric measures the profitability of a company by calculating the percentage of net profit generated from its total revenue.

Back

Net Profit Margin

Front

Is secondary market research when a company uses existing information from other sources, like reports, articles, or surveys, to learn about its market and customers?

Back

True

Front

Primary market research involves gathering first-hand data from potential customers, clients, and stakeholders to better understand their needs, preferences, and behaviors. True or False?

Back

True

Front

Which of the following is not an example of primary research? Options: Academic Journals, Interviews, Observations, Online surveys

Back

Academic Journals

Front

______________ funding can involve self-funding, investors and loans and may be sourced from banks, online lenders, people close to you or your own savings account.

Back

Startup

Front

What agreement would allow you to sell purses with the Chanel logo? Options: LLC agreement, Non disclosure agreement, Licensing agreement, Security agreement

Back

Licensing agreement

Front

A __________________ is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.

Back

Licensing agreement