Updated Fall 23 - Promotions & Digital Marketing Final Exam

Front

What is the study of determining if a company's decision is morally right or wrong called?

Back

Ethics

Front

Ava, Aiden, and Benjamin are working on a school project. They are using a technology that involves the use of machines or computer systems to perform tasks that typically require human intelligence. What is this technology called?

Back

artificial intelligence

Front

Aiden is starting a public relations campaign for his new startup. What is the primary tool he should use to provide information to the media?

Back

press release

Front

Arjun, Elijah, and Abigail are starting a small business. They want to ensure they are following all rules and regulations. Which organization should they refer to for protecting consumers and promoting competition in the marketplace?

Back

Federal Trade Commission

Front

What is the combination of advertising, sales promotion, personal selling, and public relations referred to in the business world?

Back

Elements of the promotional mix

Front

Rohan is planning a marketing campaign for his new product. He is deciding how much financial resources to allocate for this purpose. What is this process called?

Back

Budget

Front

What is the plan called that Abigail, Harper, and Sophia need to decide on for how advertising will be used to meet their event's marketing objectives?

Back

Promotional plan

Front

Anika, Elijah, and Michael are starting a new business. They want to spread information about their products using paid, non-personal communication. What is this method called?

Back

Advertising

Front

What is the term for the process of creating and maintaining a positive image of a company in the eyes of the public?

Back

Public relations

Front

What is the term for the number of different people or households that have seen their advertisement?

Back

Reach