Ch 2 Intro to Marketing

Front

What is referred to as one that involves design, creation, research and data mining about how to best align the idea of a product or service with the target market?

Back

marketing

Front

A unique blend of the Four Ps designed to create satisfying exchanges with a target market is a ______________

Back

marketing mix

Front

This picture best represents which marketing function?

Back

promotion

Front

The Marketing Mix includes which 4 components?

Back

Product, Price, Place, Promotion

Front

The part of the marketing mix that decides what customers will pay

Back

Price

Front

A way to direct products to consumers, relate to which marketing mix?

Back

Place

Front

The _____ includes not only the physical unit but also its package.

Back

product

Front

Which statement below best describes a target market? A group of people likely to become customers.

Back

A group of people likely to become customers.

Front

In order for a market to exist, it must have:

Back

People who share similar needs/wants and have the ability to purchase.

Front

Coffee Express is opening in Athens, GA and a local artist wants to sell her coffee cups in the store. The store has two locations: Downtown and Eastside. The locations describe which of the 4 P's of marketing?

Back

Place