Marketing Ch 4 Product

Front

Core Benefit is the first level of the product level attributes and the main benefit that a consumer gets from a product.

Back

True

Front

Add-on attributes are the attributes that have become expected with a product, such as a camera being added to a phone.

Back

False

Front

A customizable horn noise would be considered an expected attribute on a minivan.

Back

False

Front

The customer is purchasing the benefits of product attributes rather than the product features that these attributes represent.

Back

True

Front

You’re traveling on vacation and a rainstorm hits. The tourist stands are selling umbrellas for three times their normal price, but you purchase one anyway. This is an example of purchasing an impulse product.

Back

False

Front

Consumers spend more time thinking about and purchasing a shopping product than a specialty product.

Back

False

Front

Company XYZ wants to make a product that consumers will spend a considerable amount of time researching the unique attributes of and that they will likely not accept a substitute for. Therefore, Company XYZ wants to make a

Back

specialty product

Front

You’ve just purchased a bag of chips. What type of product is this?

Back

convenience product

Front

You’ve spent days researching all of the specifications for the laptop that you’re getting ready to purchase. This would be an example of purchasing an

Back

shopping product

Front

Company XYZ wants to make a product that will catch the eyes of consumers with its packaging and require little thought or searching from consumers to buy. This would be considered an

Back

impulse product