Market Segmentation Flashcard

Front

Aiming at where you live

Back

Geographic

Front

Aiming at how you think

Back

Psychographic

Front

Creating different versions of the same product, catering to different events

Back

Occasions

Front

Rewarding customers for using the product frequently or sharing it with others

Back

Loyalty

Front

Packaging the product in various amounts to appeal to how often the product is used

Back

Usage Rate

Front

Family Lifecyle is part of

Back

Demographic

Front

Ensuring your flyer is in English on one side and Spanish on the other is

Back

Geographic

Front

Appealing to fond memories from someone's childhood would be

Back

Psychographic

Front

Which of these is NOT a demographic: Gender, Occupation, Education Level, Interests?

Back

Interests